How to price your WiFi plans: hourly, daily and night plans
Updated 4 October 2026
Price too high and people go back to mobile data. Price too low and you cannot pay for your internet. This guide gives you a simple way to set prices that cover your costs and still feel cheap to your customers.
Start from your costs
Add up what you pay every month: your internet subscription, power, and any rent or staff. Then divide by the number of paying customers you expect.
For example, if your costs are ₦160,000 a month and you expect 200 paying customers, each customer needs to bring in ₦800 a month just to cover costs. Everything above that is your profit.
Keep the list short
Three to five plans is enough. A long list makes people stop and think, and people who stop to think often do not buy.
- An hourly or small daily plan, for someone who needs to get online right now.
- A daily plan, for people who buy as they go.
- A weekly plan that costs less per day than buying daily.
- A monthly plan for your regular customers.
Make the bigger plan the better deal
Each step up should cost less per day or per gigabyte than the one below it. That rewards people for paying more at once, which gives you money earlier and brings them back less often to buy.
On your HotspotManager shop page, guests see the price per gigabyte and the best-value plan is marked for them.
Use a night plan
Your internet is usually quietest late at night. A cheap night plan sells capacity that would otherwise go unused, and it suits people who download or study at night.
In HotspotManager you can set the hours a plan is on sale, for example 10 PM to midnight. Outside those hours you choose whether the plan is hidden or shown as not yet available.
Put a limit on every plan
A plan with no data limit and no speed limit will be used by a few people to download all day, and everyone else will complain that the WiFi is slow. Limit the data, the speed, or both.
Review after two weeks
Look at what actually sold. Drop the plan nobody buys. If one plan makes up nearly all your sales, add one just above it at a better rate and see how many people move up.
Sell your WiFi automatically
HotspotManager gives you a WiFi shop website and a Telegram bot. Guests pay, get their code instantly, and the money lands in your bank. It works with TP-Link Omada and MikroTik.
Common questions
How many WiFi plans should I offer?+
Three to five. A short list is easier to choose from. A common set is a small daily plan, a weekly plan, a monthly plan and a night plan.
Should I sell unlimited WiFi?+
Put a data limit, a speed limit, or both on every plan. Without one, a few heavy users can slow the WiFi for everyone else.
What is a night plan?+
A cheaper plan sold only during set hours, usually late evening, when your internet is quietest. In HotspotManager you choose the hours it is on sale.